De jeneverfles
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When you see this picture, does it make you hungry for a pickle, a hassebassie, a neut, or a glass of jenever? That was the intention of Jacobus van Ouwerkerk, born in 1875. Every two years, he painted a new advertisement here himself. Like this one for his Holland jenever brand. That's one of the spirits he distilled around the corner, at Sisterhouse 1-2.
Because Jacobus was not only a master at mixing essences for the most delicious liqueurs and genevers, he was also a creative hobby painter. So he designed all the labels himself and painted countless billboards, even for his fellow entrepreneurs in the shopkeepers' association.
The gin brand Holland no longer exists. At the time, liquor production was mainly local, even though Holland sounds national. When the...
When you see this picture, does it make you hungry for a pickle, a hassebassie, a neut, or a glass of jenever? That was the intention of Jacobus van Ouwerkerk, born in 1875. Every two years, he painted a new advertisement here himself. Like this one for his Holland jenever brand. That's one of the spirits he distilled around the corner, at Sisterhouse 1-2.
Because Jacobus was not only a master at mixing essences for the most delicious liqueurs and genevers, he was also a creative hobby painter. So he designed all the labels himself and painted countless billboards, even for his fellow entrepreneurs in the shopkeepers' association.
The gin brand Holland no longer exists. At the time, liquor production was mainly local, even though Holland sounds national. When the big gin brands emerged, son Ko sold the distillery to Louis de Maagd & Sons in the Nieuwstad in Gorinchem. But the 1860 liquor business, which has since passed from father to son, lives on in the wine business in Arkel. With now the fifth generation at the helm.